Joe Webb

A coyote is howling at night in the gran sabana

So what is #Moonstruck...?

Once a month, on the day of the full moon, we disconnect from Big Tech for 24 hours to reconnect with our communities, nature, and ourselves. We log out of social media, turn off our phones, refrain from shopping online, and google nothing. For one day, stop feeding Apple, Amazon, Google and Facebook the precious data they need to fuel their perfect consumerist machines. 

On Moonday, we regain resilience, refusing to rely on Big Tech’s tools to connect with friends or be entertained. Instead, explore the quiet moments, the solitary introspection, the painful boredom, where we rediscover the boundless creativity and madness of our minds. 

So put down your phone for 24 hours. Close your laptop. Power off. Collectively, we walk through the world with our heads up, witnessing the people and trees and colors and lights, pulled from our individualist tunnel vision and thrown into the fury. 

The next full moon is:

December 22

The Full Cold Moon in December was named by Native American cultures for the chilly temperatures and long, dark winter nights.

Some Native American tribes called it the Long Nights Moon because it closely coincides with the winter solstice, the shortest day of the year.

Bez Cuwell

Remember you are not alone on this ancient land — we are interconnected in a web of life that has preceded this moment for millions of years. As long as the full moon lives, so will this digi-age tradition. 

For 24 hours, we dance, howl and run, sit, stare, and think. On Moonday, we live! 

#moonstruck was inspired by our campaign against Big Tech, #OCCUPYSILICONVALLEY. Even one day away from their screens, tech, and constant distractions moved people enough to reach out with their personal experience. 

What others said

Since the 17th I haven’t been using my phone. I’ve been leaving it home any chance I have.And when I do bring it with me I make sure to only use it when needed.

It’s refreshing to connect with nature and my own mind. Not scrolling though emptiness to find something whole...

Amber Chaba

I spent the first Digital Occupy Day completely unplugged. Literally. Turned off and unplugged all tech for more than 24 hours. Bugged out of town. Communed with the wild lands and with Nature — which you might call OG tech. Original tech. This ancient and everlasting technology is more complex, more intelligent, more co-creative, more communal, more interdependent, more alive, more magical, more powerful than anything humans can or will ever artificially or digitally create. The fact that humans have lost this — have lost their ability to ACTUALLY connect; have forgotten the power of OG tech (and their place within it), have had the truths of Nature brainwashed out of them — is the true and real tragedy. Big Evil is bent on this, as it is this crucial separation that fuels their profit margins.

This is a fight for consciousness itself. For unfettered thought. For original connection. For *feeling*. For balance and Right Relationship.

Blaed Spence

You should just keep up the same campaign once every week. It’s takes a while for people to realize when they need to fast from the internet. But the people can catch on eventually. So I would hold out for that sweet spot.

Amy Parsons

I tried to participate in Occupy Silicon Valley on Monday. However, due to my work, which requires me at times to use the platforms created by these corporations, I was unable to fully embrace the movement. However, it led me to delete the Instagram and Snapchat apps from my phone (although I have not deleted my accounts), place a social media blocker on my google (sorry) chrome browser, and turn the screen of my iPhone to greyscale, so that it’s alluring and flashy colors are muted. I find that this last change drastically reduces my urge to check my smartphone except for when I really need it.

I went on a jog yesterday without headphones and really connected with nature. I found it to be the best run of my life, full of introspection and original thoughts. While I feel like I failed in the explicit goals of the movement, without the spirit of the action, I would not have had this experience. Thank you.

George Danias

Never miss a full moon again with our 2019 Year of the Pig #moonstruck calendar nestled into issue #141!

Adbusters 2019 Moonstruck calendar

Email us and share your experience of being MOONSTRUCK…
campaigns@adbusters.org